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Vt. settles with advertising firm for opiate marketing

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MONTPELIER, Vt. (WCAX) – Vermont’s Attorney General’s Office settled with an advertising firm they say is responsible for marketing addictive opioids. It’s part of a national settlement for $350 million with ad firm, Publicis. The attorney general’s office says the company was instrumental in Purdue Pharma’s decision to market oxycontin to health care providers. Officials say $1 million will be coming to Vermont. New Hampshire will get $2 million, and new York will receive $19 million. Attorney General Charity Clark says this settlement is the right step toward holding those responsible for the opioid crisis accountable.

“It’s definitely something we have all these years brought a passion to, because we live in these communities too and have seen the devastating impact the opioids crisis has had on Vermont.” said Clark. She says the money will go into the state’s opioid settlement fund. Other states involved in the settlement include Massachusetts, Connecticut, California, Colorado, and others.

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